Okay. I've been thinking about this a lot.
Here's my idea for a campaign.Concept
A series of ads that ask questions
of the reader, so that they follow the link to an SGU page where the answers are given. There they can listen to a 5x5 podcast on the subject of the ad, (or read the answers, but preferably listen).
(as I mentioned in an earlier post, these ads should (imo) be targeted at potentially new skeptics, ie. skeptically inclined folk who dont yet realise they are a skeptic - we're not converting anyone here, just giving those skeptics out there who havent heard of the SGU a way to see the light.)Example
This image would have a question incorporated, such as "What is wrong with this picture?"
The 5x5 would cover the moon landing deniers, and point out that it can't snow on the moon, that you wouldn't see stars in the moon landing photos (as deniers insist you would) because of the exposure problems. The size of the earth is also way off, but that's not really the point. Rather, by peaking the interest of a reader by asking a question you can introduce them to the truth behind a certain conspiracy, or pseudo-science.Other Ideas
This could also work with angstboy's 'millionaire' style quiz. But perhaps making one of the answers true. This could even link to a science or fiction 5x5 on the same subjects. (This might have to be specifically recorded, whereas the moon landing hoax could be easily cut from a past podcast)
Other similar ideas could work just as well. Basically ask a question, ie. challenge the reader, not just "Do you like science?" but an objective challenge, like spot the difference, or in the above examples, spotting the mistakes, or choosing the true answer. Then give the answers after the link, in the form of a short podcast. The 5x5 already say that they are a companion piece for the podcast, so it is then acting as a gateway.
Further to this, I've seen ads where you can embed movie clips or sound clips. I wonder if the 5x5 could be embedded in the ad??? So when the reader hovers over the ad, the timeline and play/pause button appear, and when they click the play button the 5x5 plays directly from the ad.
It would obviously take an effort on the part of the rogues, rather than just us lackeys doing our independent and un(mis)guided work. A specific page on the new site might need to be arranged with the 'answers' podcasts embedded. Or maybe the link for the ad would go straight to the correct podcast and autoplay (that would be easier). And some of the 'answer' podcasts might need cutting from past podcasts. (however, we could try and base the ads on existing 5x5s or on info that has been covered in the main podcast that could be easily recut - while that seems like extra effort for Steve, or whoever cuts it, it could potentially mean not recording a 5x5 for that week as the recut would be released instead. So actually, it might not take much effort at all on the part of the rogues.
If you like the idea, then some suggestions of subjects might help people out with thinking of provocative question based ads.Potential Subjects
Creationist/Evolution myths (I dunno, like Jesus riding a dinosaur or something)
UFO Myths/crop circles
9/11 Conspiracy theories
Ghost photographs (as covered in 5x5 #2) (I could have fun faking some SGU ghost photos?)
Pareidolia (that would be fun too) #38
Moon Landing is already a 5x5, I'd got my sgus mixed up. ep #29