So I clicked on a link in AQB's story promising Taylor Swift's most awesome face yet!!! (Who doesn't want to see awesome face?) Well, it didn't deliver. Instead they have a bunch of talking-heads analysing whether sticking her tongue out for a split second will move her up or down the popularity ladder. I have been click-baited into "caring" about a story I don't give two shits about! And now, you've read about it too.