Feeding soy "milk" to children should be considered child abuse.
Unless they are lactose intolerant like my son in which case feeding him cow milk could be considered abuse of a sort.
That was going to be my point, my brother would have been pretty unhappy (or would have been a little while later) if you made him drink cow milk, but he really liked soy milk. I'm not a fan of soy milk, to be honest... that's why I go with almond (I would go with cow milk, but we use it so rarely/sparingly that it would almost always go bad on us before we were even a half a carton down... Almond milk is good for a couple months so we switched and I haven't wasted milk since)
Also forcing any kid to "drink their milk" if they hate milk should also be considered abuse...

Drinking milk is not my thing. Thankfully the above only happened once to me, at a friend's house... her mother believed that children ought to drink a glass of milk with their dinner. Ick. I still remember it. My dad or sister will happily down a glass or two, though.
But yeah, all of the soy and almond milks are clearly labeled as not for use with baby formula... The people who did that are incompetent... But, yeah... I think the term milk is better for them than juice simply because the uses to which they are put (baking, coffee, cereal, etc.) are much more similar (read: identical) to milk than to juices.
And once a word enters popular use it pretty much does mean it... you are never going to grab an almond milk and be appalled by the false advertising because you thought it was cow's milk.