To get people interested in cars, try the following:
- Have GM buy city bus fleets, street cars, light rail, and then break those systems.
- Promote suburbs:
* Break inner-city schools
* Promote racial disharmony
* Promote crime, or at least fear of crime, so people will want to live in neighborhoods far away from their workplaces and public transportation.
- Subsidize gasoline, roads, traffic patrols, etc.
- Promote big box stores so the lowest prices are only available to people with cars
- Break passenger rail
- Appeal to people's patriotism to buy American cars
- Promote your brand with product placement in movies like Transformers
- Subsidize whole movies about how cool driving is, like Fast & Furious
Oh no! The big three and the US government have already done all those things, and it still isn't working!
The fashion industry gives free clothes, handbags, etc. to celebrities to be photographed with. Maybe giving movie stars free cars, along with free car washes, gas, and parking, would help to develop the brand. Too many celebrities drive supercars that are out of reach for the buying public. Also, put a logo next to the passenger doors. There's a big missed opportunity to see the flavor of the month flashing her brazilian next to the Audi rings.
It's funny that they're turning to MTV to get the pulse of the youth. MTV hit its peak coolness 25 years ago. Still, their culture guru has stubble and no tie, so he must be hip. Ross Martin's latest article is titled "Viacom Launched a Blog, Yo