The timing of this story is funny, because like 2 days ago, I came across the Gideon bible that I received at school when I was about 7 or 8! (we got red ones) And it wasn't done 'in' school, I have a memory of a guy in the parking lot with a box in his car, distributing them to kids at lunch time or after school......
my only (lame) thought at the time was 'a free book!'. I never read a word of it, but I do remember liking the faux leather cover and the almost onion-skin-thin pages....
I haven't seen this damn thing in a good decade at least