I'm not willing to let the ladies off the hook entirely. This all works both ways. Women have certain unrealistic expectations from men, much of it media-driven, and check a guy over pretty carefully before considering signing on with him. "Sure, he's smart and all. But, I'm way out of his league. I can do better. Besides, he has a crappy job and doesn't make much money."
What is ironic is that usually the people who make these claims like the one in the article, are also the ones aware of the same problem for men. Someone it this treat pointed out people making fun of Bill Gates. Well, yes, stereotypes are bad. All things being equal both stereotypes would be just as bad. (Also, male stereotypes are usually about them be stronger, more confident, and smarter. However, there are other stereotypes on top of that, like being passive/oblivious husbands.)
Things are not equal. Consider as an anecdote, Bill Gates' net worth. Both issues should be talked about. By why do you have to bring up an issues that hurts mean less when talking about an issue that hurts women more?
In other words: why do you think anyone want you to let 'the ladies' off the hoot entirely?