They may focus on other aspects of their product but hopefully they will be less prone to engage in false advertising. But then again this was a private lawsuit. It wasn't the FTC doing their freaking job so manufacturers probably won't pay much attention to it.
They usually don't consider it "false advertising."
They (copy writers, creative directors) make some sort-of claim such as "When eaten with milk, bananas, and whole grain toast; Nutella can be part of a nutritious breakfast." And then the legal department reviews it and makes them change it or add disclaimers somewhere (like maybe 4 pt. print at the bottom of the screen, or the back of the packaging) to make it legally not false.
It is surprising to me that the lawsuit could be won. The Nutella advertisers are following the normal breakfast cereal model that has worked for decades. Maybe the Nutella manufactures need to stick nutritional supplements in it or something?
Or perhaps the people bringing the lawsuit are trying to go after that "breakfast cereal" model and they think Nutella would be a much easier target?
