I've seen quite a bit about a product lately that claims that it will cure hiccups. Then today Skepchick linked to an article in their skepchick quickies section on them titled. Has a 13-year-old girl developed a cure for hiccups?. http://skepchick.org/2012/05/skepchick-quickies-5-21-2/
I read the question mark at the end as a challenge to use my skeptical skills to research this on my own. Because of this I don't begrudge Skepchick for linking to an article that make bold claims and backs them up with zero evidence. In fact it just made me more determined to get to the bottom of this.
What I found was little more then marketing hype, a lot of focus on the awards from innovation and patentability and a statement that “It triggers a set of nerves in your throat and mouth that are responsible for the hiccup reflex arc,” “It basically over-stimulates those nerves and cancels out the message to hiccup.” I've not found any statement of effectivity or even if they where tested outside of trying them out as she made them except for the 'Skeptic Sense' tingling statement "13-Year-Old Girl Develops Cure For Hiccups" or similar.
The biggest problem I see is that in the middle of this is a 13 year old girl who is being told by some well educated adults that she has the next big thing especially when you have quotes like “It’s very rare, when you’re evaluating businesses, that you can envision a company or product being around 100 years from now,” from Danny Briere the founder of Startup Connecticut. I'm afraid that this is going to end with a girl that has nothing more then a batch of nasty tasting lolipops and disappointment.
Are there something to these or is this just another in a long line of 'miracle cures' that have no real effect. Are Hiccupops the next Airborne?