I thought it was fine. Easier to space out through than the usual ads actually because its a cadence and tone Im used to zoning out for.
It was easy to skip, didnt last long and Im delighted that the show is getting sponsors.
I think feedback is probably important to Steve on this stuff but honestly I wouldnt ask them to turn down money when I have a skip forward button.
My preference would still be for each rogue to record a personal ad in their personal style for each sponsor and just play one of the 4 possible random ones each episode.
Not speaking about the SGU, since I don't get the ads, but I do get a lot of podcasts with ads. My thoughts:
In the early days of radio, a show's host would read ad copy, giving it his/her personal imprimatur. The unsophisticated listeners of the day likely thought that the host, who they liked and trusted, was giving a personal recommendation. At some point this began to be considered slightly improper, and commercials became productions in which the shows hosts did not participate.
Nowadays I hear a lot of podcast hosts who I like, because I enjoy their podcasts, explicitly telling me that they use and love the product. It's the best shave, or the best food, or the best underpants they've ever had, eaten, worn. They personally sleep on this mattress and it's the best they've ever slept on.
As a sometimes skeptic (other times just an unbeliever) I ask myself, "How likely is it that this podcast host managed to get sponsorship from their very favorite razor/food/underwear/mattress ever? Isn't it more likely that these few companies have made a market decision to advertise on podcasts and the hosts have agreed to prostitute themselves, selling their reputation to support their podcasting business or hobby?
Then it saddens me that people I've grown to like are selling me out. I understand the need for advertising. But the tone should be, "Buy this product because they keep this podcast going," rather than "I personally, your beloved podcast host, recommend this product as the best thing ever."
I have no idea how ads work on the SGU. But this trend seems to be sweeping podland. And it's disappointing. Maybe I'll start a thread on stuff advertised on podcasts, if one does not already exist.