Re: the interview with the FTC commissioner:
I would like to have had it brought up how confusing packaging can be.
A normal person could easily look at this, see the "Homeopathic" in the lower left, and see the "Clinically proven..." above, and conflate to two to get the impression homeopathy has been clinically proven.
What's been clinically proven to be effective is the zinc, an active ingredient which is decidedly NOT homeopathic.
They should target this sort of thing as deceptive packaging.
Ziccam seems a particularly egregious offender. Have a look at the claims here:
There are 3 listed active botanical ingredients, all at 4x conc. Eucalyptol and menthol are listed as an inactive ingrediens, which seems odd to me. I'm not sure which ingredients here are clinically proven to reduce cold duration, especially since zinc is specifically not present.
According to packaging info on Google, here's part of the write-up:
Get rid of your cold faster. (This product is not required to go through the FDA's New Drug Application approval process.)